Articles people are already looking for, written from facts you can stand behind.

Zad watches what your customers are reacting to right now, writes your brand's own take from your own facts and stories, checks every line, and once you have said yes, posts it to your chosen channels and watches what happens.

Nothing goes out without a person saying yes.

What Zad will do for you

Find the conversations worth joining

Every day Zad watches where your customers are already paying attention, picks out the subjects that fit your brand, and brings you a short list of ideas that have an audience before you write a word. No more blank page.

Write your version, not a copy

From an idea, Zad writes an original article in your voice, using only your own facts, figures and experience. The popular topic is the starting point. Your evidence is the substance. Nothing is lifted from anyone else.

Keep you out of trouble

Every number is checked against where it came from. Every claim carries its source. The writing is scored against your standards before you ever see it. If a draft isn't right, it doesn't reach you.

Post to your chosen channels

Each article comes with versions for LinkedIn, X, Facebook and Instagram, a preview of how each one will look, and images drawn from your real numbers rather than stock photos of people pointing at laptops. Say yes, and Zad posts them to the channels you have connected.

Wait, watch, and learn what works

Once it has posted, Zad waits and watches how each piece does and comes back with more of what your audience responded to, and less of what they ignored. Over time your winners become a library you can return to.

Get set up by talking

Tell Zad about your business the way you'd tell a new hire. It asks the right questions and builds your brand's profile from the answers. Later it checks in, asks what's working, and suggests changes you can accept or decline.

A week with Zad

Monday. A handful of ideas land, each one something your customers are already paying attention to, with a note on why it fits your brand.
Tuesday. A finished article arrives in your inbox: your take, your facts, every source shown, with the social versions and images alongside.
Wednesday. You read it over coffee. Approve, or send it back with a line on what to change. That takes two minutes.
Thursday. Zad posts it to your chosen channels, in the right shape for each one.
The week after. Zad has watched the results and adjusts what it brings you next.

Why it's different

Only your facts. Zad cannot use a fact you haven't given it. There is no making things up, because there is nothing to make things up from.
Checked before you see it. The checking happens first, not after a customer points out the mistake.
You say yes. Always. Nothing is posted until you have approved it. Then Zad does the posting, so you do not have to.
Yours, not shared. Your facts, drafts and decisions live in Australia, in a space that is yours alone, and you can take them with you.
No marketing-platform tangle. Zad doesn't route your content through third-party automation tools. When it connects to a platform, it connects directly.

Who it's for

Australian businesses with real expertise and not enough hours to write about it. Trades and specialists. Professional services. Product makers. Consultancies. Anyone who would rather publish less and be right than publish often and be forgettable.

What Zad will not do

Post anything you have not approved.
Invent a statistic, a quote or a source.
Copy the wording of whatever inspired the idea.
Fill your pages with stock imagery.

Talk to us

Zad is built, installed and supported by WOLK Technology, an Australian technology consultancy. We set it up for you, help you gather the facts it writes from, and stay alongside while you find your rhythm.