{
  "name": "Zad",
  "owner": "Wolk Technology Pty Ltd",
  "canonical": "https://zad.com.au/brand/",
  "version": "2026-09-14",
  "idea": "The word, lowercase, followed by a full stop. A fact, stated, then nothing more. The stop is the only colour.",
  "colour": {
    "ink": "#000000",
    "paper": "#ffffff",
    "ember": "#e0873f",
    "ember-ink": "#b8551a",
    "light": {
      "ink": "#000000",
      "paper": "#ffffff",
      "ember": "#e0873f",
      "ember-ink": "#b8551a",
      "muted": "#5c6873",
      "line": "#d9dde2",
      "surface": "#f6f7f8"
    },
    "dark": {
      "ink": "#ffffff",
      "paper": "#000000",
      "ember": "#e0873f",
      "ember-ink": "#e0873f",
      "muted": "#96a2ad",
      "line": "#2a2f34",
      "surface": "#0f1113"
    },
    "notes": {
      "ink": "The word on light grounds, the dark tile, body text.",
      "paper": "The word on dark grounds, the light tile, page ground.",
      "ember": "The stop, and only the stop. Small accents such as bullets and counters.",
      "ember-ink": "Ember darkened for link text on white so it passes contrast; on dark grounds plain ember is used.",
      "muted": "Secondary text and navigation at rest.",
      "line": "Rules and borders.",
      "surface": "Panels and code backgrounds."
    },
    "rules": [
      "Never colour the letters ember.",
      "Never use a second accent colour.",
      "Never set the mark on a blue or blue-black ground.",
      "In one colour the stop takes the ink and the mark is simply zad."
    ]
  },
  "type": {
    "display": {
      "family": "Space Grotesk",
      "designer": "Florian Karsten",
      "licence": "SIL Open Font License 1.1",
      "axes": { "wght": [300, 700] },
      "use": "The wordmark (outlined in the SVGs, no font needed) and headings on brand surfaces.",
      "files": ["fonts/SpaceGrotesk-var.woff2", "fonts/SpaceGrotesk-var.ttf", "fonts/OFL-SpaceGrotesk.txt"]
    },
    "text": {
      "family": "DM Sans",
      "designer": "Colophon Foundry",
      "licence": "SIL Open Font License 1.1",
      "axes": { "wght": [100, 1000], "opsz": [9, 40] },
      "use": "Running text and interface labels on brand surfaces.",
      "files": ["fonts/DMSans-var.woff2", "fonts/DMSans-var.ttf", "fonts/OFL-DMSans.txt"]
    },
    "system": "zad.com.au itself sets system fonts so its pages load nothing but their own files; the brand page is the exception and self-hosts these two to show them."
  },
  "wordmark": {
    "font": "Space Grotesk Bold",
    "tracking_em": -0.04,
    "stop": {
      "diameter_em": 0.171875,
      "above_baseline_em": 0.046875,
      "after_d_em": 0.009375,
      "colour": "ember"
    },
    "clear_space_em": 0.16,
    "minimum_height_px": 24,
    "files": {
      "wordmark": "zad-wordmark.svg",
      "wordmark_reverse": "zad-wordmark-reverse.svg",
      "wordmark_mono": "zad-wordmark-mono.svg",
      "mark": "zad-mark.svg",
      "mark_reverse": "zad-mark-reverse.svg",
      "tile": "zad-tile.svg",
      "tile_light": "zad-tile-light.svg",
      "favicon": "favicon.svg",
      "lockup": "zad-lockup.svg",
      "lockup_reverse": "zad-lockup-reverse.svg",
      "avatar_png": "png/zad-avatar-512.png",
      "wordmark_on_pale_png": "png/zad-wordmark-on-pale.png",
      "wordmark_on_ink_png": "png/zad-wordmark-on-ink.png"
    }
  },
  "css": "zad.css",
  "contact": "info@wolk.com.au"
}